Living in a city like London and loving outdoor activities is not exactly a good match. You end up spending way too much time commuting between urbanity and wilderness. Travelling became the ultimate escape but we needed luggage that would take us from concrete corporate life to the cobblestones of old European cities or surfing off the coast of Panama. We joked about making a baby bag between a suitcase and a backpack.
In 2015, we took that idea and brought it to life by sewing few prototypes which we took on numerous adventures. They didn't look great at first but were already very practical. We improved the design and searched for the best water-resistant material, which we found in Austria. Y was born on these journeys. Simple, Strong and Unbranded.